The shift in marketing spend from mass media branding efforts to targeted, direct response marketing, including interactive marketing, is happening faster than ever before and in Saudi Arabian perspective, many marketing experts believe that the marketing investment trend in Middle Eastern countries are more selectively focused on the below the line ads as these media are more interactive, custom centric, direct responsive and economical.
As the future marketing spend is shifting from mass media spending efforts to targeted and direct, we have made a step ahead to specialize in the Below-The–Line ads to provide you the cutting edge service in below the line ads.
Our BTL (Below-the Line) marketing is made up of targeted, direct marketing efforts with convenient response mechanisms and that are easy to measure. Examples include product literatures, interactive Point of sales, direct marketing and promotional campaign. We, at Colortekh, support you with single platform for your entire Below-the-line advertisement requirement
